Campari's prominent flavor is that of a strong bittersweet orange. It's particularly complex with notes of cherry, clove and cinnamon. 

The creation of Campari was the result of the talent of Gaspare Campari, master drink maker and founder of the company. His experiments in concocting new beverages in Novara, in 1860, resulted in a recipe that still today remains a secret known only to the very few people in charge of the production process. Many have tried to guess the number of ingredients.Ôo this day, alcohol and water are the only known ingredients of its special and secret recipe. 

Its vibrant red colour, intense aroma and distinctive bitter taste make it extremely versatile, and the perfect base for some of the most famous cocktails around the world such as Negroni and Americano.

Negroni Recipe

30ml Campari

30ml Sweet Vermouth

30ml Gin

Serve in an old fashioned glass and garnish with a slice of orange.